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O Heroes Support "A Step In The Right Direction"
Release Date: 05/29/2012
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O Heroes will work with MBA students at the Lundquist College of Business to collect 2,012 pairs of recycled athletic shoes to support the “A Step In The Right Direction” initiative benefiting Hope4Hoopers and Nike Reuse-A-Shoe, both on campus and at upcoming Hayward Field Track and Field competitions.

The students aim to collect athletic shoes of all types. Shoes donated in good condition will be donated to Hope4Hoopers, a Portland based organization that donates shoes to children in need, while remaining shoes will be recycled through Nike Reuse-A-Shoe.

“This initiative will provide a great opportunity to help children in need and echo the UO MBA’s sustainability efforts,” said O Heroes Director Judy Sheldon.

Shoes can be donated to collection bins located across campus through June 2012. Bins are located in Lillis Hall, Erb Memorial Union (EMU), Casanova Center, Matt Knight Arena, John E. Jaqua Center for Student Athletes (Room 102) and the Student Recreation Center.

Additionally, collection bins will be located at the Prefontaine Classic on Friday, June 1 and Saturday, June 2, 2012 and at the U.S. Olympic Trials June 22 – July 1, 2012; both competitions take place at Hayward field.

For more information and updates on the on the “Step In The Right Direction” initiative, “like” the Facebook page and follow @OregonGreenMBA on Twitter. Please use Twitter hashtags #reuseashoe and #ASRD for all “A Step In The Right Direction” related tweets.

To stay up-to-date on O Heroes involvement in this and other community events, “like” us on Facebook and follow @OHeroes on Twitter. O Heroes uses hashtag #oheroes for all O Heroes related tweets.

Nike Reuse-A-Shoe

Nike Reuse-A-Shoe is an integral part of Nike Sustainable Business and Innovation. The unique recycling program turns worn-out athletic shoes of all bands into Nike Grind, a material used in sports, playground surfaces, carpet padding and promotional gift items. Since its inception in 1990, Reuse-A-Shoe has recycled more than 25 million pairs of shoes. The recycled shoes are given new life in sports and playground surfaces around the world. For more information on Nike Grind and Nike Reuse-A-Shoe, visit: 


Hope4Hoopers is compelled to leave a mark of change that improves children’s lives every day by using resources virtually every household has. They are creating high-level basketball camps for children all across the Portland area, and the cost to participate is only one pair of last year’s shoes. Excess shoes are collected over time and supplied to need based organizations in the community and overseas. For more information of Hope4Hoopers, visit: 

A Step In The Right Direction (ASRD)
A Collaborative interdisciplinary initiative driven by a group of MBA students from the University of Oregon, representing the Center for Sustainable Business Practices, Warsaw Sports marketing Center, Department of Architecture, Net Impact and O Heroes. In attempt to give new life to old tread, ASRD has set up shoe recycling bins across campus to collect athletic shoes of any type for the spring term. Their presence is also integrated into all Track & Field meets at Hayward Field, throughout the Pre Classic and concluding at the end of the upcoming U.S. Olympic Trials.

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