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O Heroes Expands Fundraising Platform Efforts
Release Date: 08/31/2012
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On Thursday, August 30, O Heroes announced their partnership with Snoball, a social media-focused fundraising platform, and Malka Diamonds and Jewelry, the UO’s officially licensed jeweler, in hopes of accelerating their fundraising efforts.

Snoball will give Duck fans, alumni, students, and staff the ability to make small, event- triggered donations to O Heroes via a parameter of giving called a “snoball”. For example, users can make a $10 donation for each football win, $1 per goal for the soccer team, or $2 per dunk by the basketball team, etc. with the ability to cap donations at a certain dollar amount. In addition, fans can create their own team-focused snoballs to fit their personal interest in each game, and link their giving back to O Heroes. Snoballs will be made for each of the UO’s 17 varsity teams.

Once a user makes a Snoball account they are able to donate to any and all of O Heroes’ team-specific snoballs, share their giving on social media platforms like Twitter, Facebook, and Foursquare, and help propel the ability for our student-athletes to create social change within our community.

“Donations via sport-specific snoballs allow fans to connect their passion for UO varsity athletics to charitable giving,” said O Heroes director Judy Sheldon, “We believe that by adopting this social-media fundraising platform we can take hundreds of small donations and ultimately transform $1 donations into hundreds of dollars into the Eugene-Springfield community.”

In addition, Malka Diamonds and Jewelry has announced that they will give 20% of all UO Collection jewelry bought on home football game days, both online or at their Portland store location, back to O Heroes. No promo code is necessary; all purchases from the UO collection on those days qualify.

Funds raised will support the UO’s student-athlete volunteer efforts throughout the Eugene-Springfield community including, but not limited to, the following partners: Boys & Girls Club of Emerald Valley, Big Brothers Big Sisters, Habitat for Humanity, Special Olympics, KIDSPORTS, Greenhill Humane Society, Food For Lane County and the Lane County School Districts.

For more information on both O Heroes partnerships with Snoball and with Malka Diamonds and Jewelry, follow @oheroes on Twitter, like O Heroes on Facebook, or contact Judy Sheldon at

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