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Oregon Unveils Matt Arena Logo
Courtesy: GoDucks.com
Release Date: 10/26/2010
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EUGENE – A new logo that embodies the spirit behind the namesake for the University of Oregon’s new Matthew Knight Arena, as well as the work that has enabled the university’s new 12,500 seat venue to become a reality, has been unveiled and will serve as the cornerstone for everything the arena represents.

Not only will it be featured prominently on the arena’s new website, MatthewKnightArena.com, it will be located at center court of the arena floor.

The design, which was created with the help of Nike Creative Director Todd Van Horne, was formulated to capture the essence of three major factors:

- The University of Oregon’s innovative, irreverent identity.

- The clean, modern architecture of the arena design.

- The young at heart, curious spirit of Matthew Knight, of whom the arena is named after.

The design visually represents Oregon's modern graphic language, a Japanese torii gate, while also embodying Matthew Knight’s toothy grin. A torii is a traditional Japanese gate which symbolizes an entrance to a sacred place. While building the Nike brand, Phil Knight traveled many times to Japan during Matthew’s childhood.

Used in conjunction with the University’s world-renowned logo, it is the smile of Matthew Knight that cradles the “O”.

As a result, the logo will represent something much greater than just an identifier for a physical structure – it will help tell a story of an arena with a soul. 

-- GoDucks.com --
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